White Papers & Guides

Data Driven Marketing Four
Quadrants of a Successful Strategy

Create a scalable marketing data platform and deliver the right message to the right audience at the right time.

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Web Integration - Omniture Analytics

Learn how omniture helps organizations analyze data and take steps to yield optimized improvement that increases a company’s return on their digital marketing investments

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A/B Test Website Redesign

Know how to asses and optimize the performance of your landing pages to improve website conversions with A/B testing

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Smarter Campaign Builds

Email campaigns undoubtedly forms the basis of comprehensive marketing strategies. Get to know the three fundamental perspectives that enhance your camapign build process

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eCampaign Delivery – Six Ways to Ensure Operational Excellence

With the deluge of customer data available from across channels, learn how organizations can really be smart about how their marketing campaigns are designed, developed, executed and tracked

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eCommerce Readiness – Is Your B2C Ready for the Buying Season?

See how ready your ecommerce store is for the buying season with Lister's readiness index application and get exclusive insights on readiness, platform health and much more

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A Marketers Guide to Oracle Responsys

Drive conversions and deepen customer relationships by executing marketing camapigns across channels with Oracle Responsys

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Choosing the right e-commerce solutions provider

With a myriad of ecommerce platforms, learn how to the choose the right platform that helps your business stand out from your competition

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Deriving the maximum out of CRM

Streamline & automate your business processes and enable your sales, marketing and support teams to work in sync with Salesforce

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