Blogs

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In my previous blog, I had explained about why omnichannel is getting prominence in the retail world and how etailers are leveraging this technology to create better customer experiences.

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Demystifying the art of B2B selling - I

Before we get into the details of b2b selling, according to Forrester - "1 million B2B sales jobs in the U.S. will be obsolete by the year 2020." What does this mean?

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Testing times call for Send Time Testing

STT (Send Time Testing) is the prelude to STO (Send Time Optimization) – the process that ensures the STO algorithm has an unbiased data set to do its predictive magic.

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STO is wonderful – but have you done your STT? (Send Time Testing)

Campaign Send Time Optimization does produce remarkable results. MSPs today claim to have an innate feature of exploiting typical customer open/click timings to schedule critical promotional programs.

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Here's why you need to migrate your Oracle Responsys instance to version 6, right away

Upgrading a critical marketing system is no easy feat and the decision to do so requires deep thought, consideration and planning.

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What's new in Oracle Responsys Version 6.28!

The latest version of the marketing platform, Responsys, was rolled out last month across Interact2 and Interact5 accounts.

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Mobility for the Sales force

Successful sales teams and sales leaders use technology not as a tactical measure, but as a key strategic differentiator. Investments are required to improve the day to day lives of sales teams to enable them to get time back for the actual process of selling, rather than spend time on data entry and the chore of completing paperwork.

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[Infographic] The Roadmap to CRM success

Selecting and implementing a CRM is a complex and risky process. Even after the system has been launched, there's no guarantee that users will fill it with the right information and use it consistently. However, with clear goals in mind chances are that you will get a better return on investment and see deals closing faster.

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The Roadmap to CRM success

In our many conversations over the past 8 years while implementing and supporting Salesforce CRM for a variety of organizations, over 60% of them felt that they have not got value out of implementing a CRM solution. While "some benefits" have been derived, in most cases, there is some amount of post roll-out dissatisfaction with at least one set of internal stakeholders.

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Midsize Madness – What integrations your Small or Mid-Size eCommerce business needs for maximizing customer value

In my previous blog post, I had delved into the integrations for eCommerce Startups. In this post I talk about integrations pertaining to eCommerce SMBs, specifically from the perspective of evolving priorities and goals between SMBs and Startups? While the prime focus of Startups leans towards new customer acquisition, SMBs are saddled with the additional goals of customer retention and growing the AOV (Average Order Value) as well.

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Start Me Up! - The tech you need to get your eCommerce startup up and running

Many products like men's grooming kits, wine, fresh food, and mattresses that were traditionally purchased at brick & mortar retail stores are now increasingly being purchased online. Many of these new age eCommerce startups are faced with the challenge to match and exceed the unique shopping experiences that the best brick and mortar retailers are currently able to offer.

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[Infographic] Midsize Madness - What your Small or Mid-Size business needs for maximizing customer value

Being Mid-Size is a bit challenging. You're not exactly the fresh off the block, wide eyed startup or neither are you the battle tested enterprise organization. And consequently your aims and goals are quite different to the other players at each ends of the spectrum. You've got your first taste of customers and are aching for a bigger piece of the pie.

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Start me up! - The Tech you need to get your ecommerce startup up and running

Getting an ecommerce startup off the ground is a pretty big deal. Every founder worth his or her salt can attest to the effort and chaos that went into seeing their dream come to life. And with technology acting as the spine of today's burgeoning online businesses it's no fun when they are a poor fit to the aims and goals of the organization.


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Nuts and bolts of Mobile App Distribution in iOS

Mobile application distribution is considered one of the crucial factors in evaluating the maturity of any mobile application management strategy, claims Forrester. Case in point, Apple's app development and distribution ecosystem is entrenched in complex processes pertaining to provisioning, entitlements, code signing and other activities which are enforced strictly.

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Do customers buy impulsively?

Some of you would say probably, if I were a kid in the candy store. But on a serious note, the average consumer has so many choices today & access to information at his fingertips that could influence his purchase decision in so many ways. With digital store-fronts and advanced showcasing capabilities, retailers are working towards matching in-store experience on their eCommerce portals through innovative personalization capabilities.

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7 Rookie mistakes to avoid while onboarding customers

As a digital marketer ever wondered why all your email campaigns receive low opens and click-throughs even after having enticing subject lines, quality content and optimized CTA's? Well, the problem might lie beneath the hood. Let's take a look at some of the common mistakes that digital marketers overlook while onboarding customers.

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5 ways you can use your Retargeting budget

It is a well established fact that businesses can significantly boost results by effective use of retargeting in their marketing strategy. But how effective can it really be?

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Replatforming: Into the Specifics

Theorizing meticulously and envisioning a painstaking trek atop a mountain does not remotely come close to actually experiencing the efforts, dangers, fatigue, thrills and finally the sense of achievement associated with climbing the said mountain. Most profit oriented consumer centric business ventures fall under this category of easier said than done in that they sometimes require more than what we bargained for.

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Cart Abandonment does NOT mean Customer Abandonment

Cart Abandonment - Two words that elicit collective groans of frustration from the ecommerce fraternity. And can you blame them? What customers in their right minds would spend a better part of their time browsing products, select their purchases and then just vanish?

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Conquer the online personalization marathon

Have you ever run a marathon? Imagine the consequences of a beginner brave enough to run 26 miles run in one go with no experience of prior miles clocked. The marathon would have been reduced to a short sprint and ended up in a loud, disappointing thud!

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Ecommerce – A bold new world in 2016

As 2015 draws to a close, we reflect on how much ecommerce has changed and in consequence has changed us as well. Online shopping has transformed from a cautious indulgence, to becoming a run of the mill activity. How we buy rather than solely, what we buy, now defines us as consumers.

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Is eCommerce fast becoming a subset of Digital Marketing?

What happens when you try to explain the difference between an email campaign and an eCommerce application to a marketing manager who just woke up after a 15 year coma – let's say the dot com bubble was the last IT disruption he experienced! (Best wishes to the person trying to provide enlightenment!)

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3 Myths about Fashion and Luxury e-commerce

One of the quintessential constituents of any purchase decision apart from the obvious necessity is appeal – a positive outlook towards the buyer. How rewarding is a reinforcing acknowledgement vindicating your decision to spend on that Rolex?

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A date with your prospect!

When it comes to building long lasting relationships with customers, sales representatives are the most critical players. But are they getting the fundamentals right? Most often they get caught in the "Account" or "Organization" web trying to look at things from a macro perspective failing to realize that it is a "Person" who is finally going to be buying!

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Are we nearing the death of desktop based retail?

Speaking about the impact of mobile commerce in India and how mobile apps will be the only channel in retail in the next few years, this article analyses the trends and the reasons for this shift to mobile app only retail.

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Why this fuss about omnichannel retailing?

In recent years, the concept of "multi-channel" in retail has morphed into "omni-channel," these buzzwords often used interchangeably – but they're not exactly the same concept. In conversations that I have had, people easily get confused between the two. This article should help resolve some of that confusion.

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Efficient Campaign Delivery: 6 things that can make a difference

A modern marketer's attention is split between the needs of the nuts and bolts of running a campaign and crafting the customer experience and journey so that the true essence of the brand is made available across all channels. Spending time and energy on campaign operations, while an essential piece of the campaign, should not happen at the cost of the overarching brand strategy.

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Prioritizing Replatforming in Rapidly Evolving Domains

As thunder follows lightning, soon after a great idea is identified, a practical device or solution centered on that idea follows. These days the speed at which these incremental ideas are implemented is staggering. The iPhone 4, which famously introduced the super-sharp "Retina Display", only a few years ago, is now virtually obsolete getting replaced by bigger and better phones.

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Five Ways to Super Charge your STO Strategy

Send Time Optimization or STO for short has been heavily listed in the consortium of tools that a marketer can employ to enhance campaign efficiency and improve overall conversions.

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Tame the Cross sell elephant - Don't let it run amok!

In Indian folklore, feeding an elephant was deemed as a tough proposition where only the very wealthy could handle. One reason probably would have been that their returns didn't justify the amount spent on them. Some untamable ones run amok and caused loss to property - sometimes lives were lost too.

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Streeeeetch your Discount Budgets … and your sales

The popular American show, "Good Morning America" recently shared a killer tip for online shoppers – ostensibly to maximize the discounts they get from the e-tailer. The story goes this way: Login and load your items onto the cart, close the browser and sit tight.

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Rewards and Risks in Ecommerce Re-platforming

Our everyday life is bombarded with choices when it comes to technology. There are some straightforward ones like choosing an iPhone over a Galaxy and vice-versa. Then there are the trickier ones like choosing to upgrade to Windows 10 when you have the trustworthy Windows 7.

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Transporter – Crowdsourcing Delivery Services

The final entry of our Hackathon trilogy is a mobile entrant. Rahul along with his friends has developed a promising mobile application named Transporter (no, not the Jason Statham one!) which made it into the top 10 list for the best mobile apps in the Save the Hacker 2015 event.

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C.O.M.S – for music that calms the nerves

Continuing our coverage of Listerians' hackathon exploits, this blog entry will talk about the team from Lister whose app was featured in the top 10 best apps in the FreshDesk Hackathon 2015 for their advanced search functionality application. The story of the Ruby Dooby Doos, the winners of the Hackathon, can be found in our previous entry.

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It was the Ruby Dooby Doo's day at the Freshdesk Hackathon

In 2014 Freshdesk, provider of helpdesk SaaS solutions was on a spree to save smart programmers from their routine jobs by inviting them to Save The Hacker, a two day hackathon which sent vibes into the hackathon community urging many to participate in the weekend hack event.

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Happy Mother's Day – 9 things a marketer can do right now!

Do you remember the time when as a 10-year old, you would sit up all night decorating a handmade card with glitter, colored tape and scrawling 'Happy Mother's Day"? The years have passed and you've probably moved out of your parents' home in a city far, far away wondering what last minute gift you could get for her.

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Build Customer Avatars to complement RFM!

Recency-Frequency-Monetary (RFM) analytics is useful as a measure of customer behaviour against purchases, browsing and engagement. Using Customer personas is complementary to RFM in adding value to intelligent customer segmentation.


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Up, Up and Away!

We are really excited to get this blog off the ground. Having been in the business since 2001, we have had incredible opportunities to work with very talented team members , a great set of highly valued customers as well as a number of highly engaged partners. As a company, our goal is to help customers unlock real value for their business and real outcomes.

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